A quick knowledge share for small businesses…

Why Every Small Business Website Needs an FAQ Page. Especially Now.

Most small business websites say what they sell, but not what their customers ask. That’s a mistake.

An FAQ section is more than a list of common questions. It’s a quiet salesperson who works all day and night. It builds trust, removes doubt, and saves time for both owner and visitor. But in 2025, it achieves something even more significant - helping your business get discovered by AI assistants like ChatGPT.

When people use ChatGPT to search for a service, the model draws on the clear, structured information it finds online. If your website answers questions plainly - “How long does delivery take?” or “Do you serve my area?” - it’s far more likely that ChatGPT will recommend you.

That means your FAQ isn’t just good for people; it’s good for algorithms. The better your answers, the easier you are to find.

To write a strong FAQ:

• Use the real questions customers ask.
• Write the answers as if you’re speaking to one person.
• Avoid filler words and buzzwords (like "synergy," "leverage," "bandwidth")
• Update it often.

Good content writing is simple, honest, and useful. An FAQ page written in that spirit helps people, and the machines that now help them, find you and understand what you do best.


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